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Meet the Distributor: Blue Red Chemicals, South Korea

Posted on 09 February 2015 by Bruce Ward Comments

  • Electrolube and Blue Red Chemicals at Suwon Castle, Korea

    Mr Kim showing me around Suwon Castle

We here at Electrolube are thrilled to introduce our Korean Master Distributor for all Electrolube products: Blue Red Chemicals (BRC).

BRC’s dedication to marketing Electrolube’s vast range of solutions is showcased by the BRC website, where they have recently launched their own Electrolube landing page, With a real motivation and understanding of the Electrolube product range, BRC have a true commitment to marketing Electrolube solutions.

Responsible for Electrolube’s Korean Market since August 2014, they have a long experience of importing & selling chemicals to complex markets such as Electronics, Automotive, Oil, Rubber & Polyurethane manufacturers.

I realised the timing was ideal when I approached BRC and found that Mr Kim was looking for a new challenge. The Electrolube range was the opportunity he had been looking for - having worked in the industry previously, he was already set up with warehousing as well as already having experienced and motivated sales staff.

As well as Electrolube, BRC also represent a small number of British and US companies who have experienced good growth in Korea; in some cases to market saturation.

Mr Sang Jin Kim and his team are based in Suwon City, south of the capital Seoul and have a second office in Busan on the south coast. Mr Kim is supported by Miss Yuri Son, Sales Manager and is hoping to recruit an industry specialist to help develop the business further.

On a personal level, BRC are great to work with. We enjoy eating a range of local specialities together and sharing the odd bottle (or five!) of SOJU - a local rice liquor. I always feel welcome by Mr Kim, his team and customers alike. It is a real pleasure to work with them in Korea.

Korea is a very important market for Electrolube, with major Korean customers including a wide range of leading electronics and electrical OEM’s & contractors. I am confident that BRC are the best partner to help increase our market share here.

  • View from the new BRC Busan office, Korea

    View from the window of their new Busan office

  • New Electrolube Master Distributors BRC at their HQ in Suwon, Korea

    BRC Team at their Suwon Head office

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