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Automotive Engineering Show 2015 Rundown

Posted on 02 September 2015 by Radheka Kandula

  • The Electrolube Stand

We’ve been revving up with excitement after our debut appearance at the Automotive Engineering Show (AES) in Chennai, India, last month. A part of the world-renowned Automechanika Trade Fair, which takes place in 13 different locations around the globe, the AES centres around engineering and automation in Vehicle and Automotive component manufacturing companies.

Chennai is the perfect location for it, too; it’s India’s 2nd largest industrial city, and is one of the most heavily concentrated centres of Auto Vehicle and Component manufacturing in Asia. The biggest names in the business manufacture in Chennai, such as BMW, Ford, Nissan, Hyundai, Caterpillar, Delphi, Bridgestone, Dunlop and Michelin, to name but a few – so it’s only natural that Messe Frankfurt (the Trade Show organisers) would choose to hold the Automotive Engineering Show on their doorsteps.

The first thing we were greeted with inside the Trade Centre was a wonderful gust of air conditioning – a welcome relief after travelling for a few hours in mid-30°C temperatures. They say first impressions count, and perhaps they do, as the stress of organising this new show blew away with the cool breeze inside, and we were left with unruffled confidence as we walked past all of the prominent names setting up their stands.

Our neighbours were familiar faces, too; Nordson, who make Selective Coating and Dispensing machines, were right next-door to us, as well as DOPAG, who make resin dispensing equipment. While there were no designated areas as such, the show’s layout seemed to flow into one another, making neighbours complementary, instead of competitive. This kind of layout was only possible due to the sheer range of Automotive manufacturers exhibiting or visiting: from production/assembly line equipment, automation equipment, motion control equipment, to IT solutions, testing & measurement equipment, and manufacturers like us, who make supplementary products for the production lines. Absolutely everyone within the Automotive manufacturing process was represented.

People enquire at the Electrolube Stand

That was great news for us, too, as we manufacture products that are suitable for just about every level of the Automotive Production supply chain. This meant that we had all kinds of enquiries; because we were showcasing the solutions aimed at the Automotive Industry within each product division, our footfall was as diverse as it was busy!

Some products simply stood out in terms of popularity, though – SMPS manufacturers were particularly interested in our Conformal Coatings for the protection of control PCB’s; DCA , won both hearts and minds due to its’ global Military-grade approvals, and AFA  was popular to more environmentally conscience customers, as no harmful chemicals are emitted during application, like Toluene or Xylene. Out of our Resins, ER2188  found massive popularity among powertrain manufacturers needing to completely submerge their sensors in liquids, such as fuel.

Our Contact Lubricants were also a big hit, as they always are within the Automotive Industry - and this time it was CG60  Lubricant that stole the show. Being specifically designed for use with a vast array of high-performance plastics, including ABS and polycarbonate, it’s no wonder Automotive Switch Manufacturers got so excited when they saw it being showcased!

People enquire at the Electrolube Stand

The show itself mainly focused on Factory Automation (otherwise known as Industry 4.0, or the 4th Industrial revolution) – this was highlighted in the ongoing seminars throughout the three days. A lot of exhibitions lately have been choosing Factory Automation as a focal point, but The Automotive Engineering Show managed to generate a far more enthusiastic reception from exhibitors; Industry 4.0 just seems like a perfect fit within this industry’s production lines. Considering how pioneering the Automotive Industry has been within the second and third Industrial Revolutions (Henry Ford is widely regarded as the father of the modern conveyor-belt assembly line), it’s no surprise that the Automotive Industry is pushing harder to become early adopters of the next Industrial Revolution.

You could really feel the enthusiasm for Industry 4.0 when you entered the seminar area, too; talks were going on constantly, and they all revolved around the theme ‘Future Factories’. We managed to catch snippets of various topics being discussed, such as Manufacturing Execution Systems (MES), Big Data Analytics, Supply Chain Planning, and Energy Optimisation, which used Plant Simulations to predict energy output. There were also some exciting Factory Automation products on show in the seminar area; we particularly liked FARO’s Edge ScanArm HD, which scans complex real-world objects and automatically models a digital version. Unlike other scanning systems, the ScanArm’s hard probe and the Laser Line Probe can digitize interchangeably without having to remove either component. Users can accurately measure prismatic features with the hard probe, then laser scan sections requiring larger volumes of data – without the need for intense user-training.

The Automotive Engineering Show is truly a one of a kind show; no other Automotive Exhibition has such a clear vertical focus on the vehicle manufacturing plant, and its central location within Asia’s automotive capital, Chennai, only makes this focus more possible. We can’t wait to see what 2016 will offer!


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