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Productronica China 2015 Rundown

Posted on 20 May 2015 by Christine Zhang Comments

New Electrolube product samples on display at Productronica China We’re back from one of our biggest shows of the year – Productronica China. All of us here in China agree that this was one of the best shows we’ve ever had, and possibly the most tiring! With five new products to unveil to 55,365 trade visitors, and a stand constantly brimming with prospects, we certainly had our work cut out for us this year. Read more >

FIEE 2015 Rundown

Posted on 22 April 2015 by Emelia Beeson Comments

FIEE 2015 at the Anhembi Parque in Sao Paulo, Brazil

FIEE – it’s well-known in the industry as Latin America’s largest International Electric, Electronic, Energy and Automation Trade Show. Occurring once every 2 years, this was the first FIEE since 2013, and boy, did we notice a difference since we last exhibited.

It was a lot smaller than it was in 2013 – and a lot more Chinese! It’s no secret that the new Brazilian Government is no longer subsidising its taxes after falling into recession last year, and with no impending World Cup to work towards anymore, Brazilian manufacturing is starting to take a hit. Only about half of the exhibitors from 2013 were present at FIEE this year.

But funnily enough, it’s not actually as bad as it sounds.

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EFY India Expo 2015 Rundown

Posted on 08 April 2015 by Emelia Beeson Comments

The Electrolube team being presented with an award for participation at EFY Expo 2015 in New Delhi

Electronics for You Expo 2015 in New Delhi, India, turned out to be a roaring success, not only for us here at Electrolube, but for the Indian industry as a whole – marking an overwhelmingly positive start to the Indian economy’s potentially rocky year.

Energised by this years’ theme: ‘Celebrating the Success of the ESDM Industry’, Indian exhibitors revelled in shaking off the cautious predictions whispered by economic soothsayers at the end of 2014. You could feel the optimism for 2015 charge EFY Expo’s atmosphere as Indian ESDM (Electronics System Design & Manufacturing) success stories were shared continuously throughout the event at the CEO Summit.

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IPC Apex 2015 Rundown

Posted on 25 March 2015 by Phil Kinner Comments

Phil Kinner presenting part 2 of 'CC-830 vs the real world' at Apex 2015

Apex 2015 was a great show for Electrolube – well, let’s face it, Southern California in February is a great place to be! I was joined by the US General Manager, Randi Gates, and together we met a good number of existing customers and channel partners, but more importantly; we met a lot of potential customers.

Their needs seemed to spread across all of our product divisions, and we saw an interesting pattern begin to emerge as we questioned our new potential clients. Each conversation would start off discussing an initial application; perhaps a Conformal Coating, for example, and then we would end up discussing the rest of our product divisions as we trouble-shooted further complications and problems that the visitors were having with their assemblies.

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Southern Manufacturing Show 2015 Rundown

Posted on 09 March 2015 by Emelia Beeson Comments

The Electrolube stand at Southern Manufacturing Show 2015 We’re thrilled to have just returned from the Southern Manufacturing Show (SME) in Farnborough, UK, where we finally unveiled the revolutionary new Air duster Zero to a very healthy footfall indeed! A couple of our European Technical Sales Engineers, Arthur (pictured left), and Cedric (pictured right), were in charge of the stand, and provided a go-to resource for all things Electrolube. Our Marketing Manager, Karen Harrison, came down on the first day of the show to give a press conference on the Air Duster Zero, meanwhile letting her new Digital Marketing team loose to cause havoc while on our first foray to an Electrolube exhibition. Read more >